IMC courses

62 courses · West Virginia University · Fall 2026

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IMC 191 — First-Year Seminar. 1-
1 section
IMC 215 — Principles of Integrated Marketing Communications (IMC).
1 section
IMC 315 — Strategic Advertising and Public Relations Writing.
1 section
IMC 410 — Introduction to Integrated Marketing Communications.
1 section
IMC 421 — Advertising & PR Audience Insights & Analysis.
1 section
IMC 440 — Introduction to Digital Marketing Communication.
1 section
IMC 459 — IMC Capstone.
1 section
IMC 493 — Special Topics. 1-
1 section
IMC 495 — Independent Study. 1-
1 section
IMC 511 — Marketing Research and Analysis.
1 section
IMC 512 — Audience Insight.
1 section
IMC 513 — Brand Equity Management.
1 section
IMC 514 — Integrated Marketing Communication Media Analysis.
1 section
IMC 515 — Creative Strategy and Execution.
1 section
IMC 516 — Direct & Digital Marketing.
1 section
IMC 517 — Consumer Sales Promotion.
1 section
IMC 518 — Public Relations Concepts and Strategy.
1 section
IMC 519 — Emerging Media and the Market.
1 section
IMC 520 — Research Methods.
1 section
IMC 521 — Current Topics in Integrated Marketing Communication.
1 section
IMC 522 — Multicultural Marketing.
1 section
IMC 523 — Global Brand Communication.
1 section
IMC 524 — Cause Marketing.
1 section
IMC 525 — Advanced Creative Concepts.
1 section
IMC 526 — Business-to-Business Direct Marketing.
1 section
IMC 527 — Healthcare Marketing.
1 section
IMC 528 — Applied Public Relations.
1 section
IMC 529 — Mobile Marketing.
1 section
IMC 530 — Sports Marketing.
1 section
IMC 531 — Crisis Communication.
1 section
IMC 532 — Political Marketing.
1 section
IMC 533 — Entrepreneurship in Integrated Marketing Communication.
1 section
IMC 534 — Digital Storytelling.
1 section
IMC 535 — Visual Information Design.
1 section
IMC 536 — Integrated Marketing Communication Campaigns.
1 section
IMC 537 — Internal Brand Communication.
1 section
IMC 538 — Public Affairs.
1 section
IMC 539 — Content Marketing.
1 section
IMC 541 — Social Media and Marketing.
1 section
IMC 542 — Web Metrics and Search Engine Optimization.
1 section
IMC 543 — Digital Video Production.
1 section
IMC 544 — Digital Marketing Communication Campaigns.
1 section
IMC 545 — Diversity & Inclusion in IMC.
1 section
IMC 546 — Augmented Reality & Virtual Reality in IMC.
1 section
IMC 547 — Higher Education Marketing.
1 section
IMC 548 — Executive Communication & Leadership.
1 section
IMC 549 — Brand Evolution Strategy.
1 section
IMC 550 — Influencer Marketing.
1 section
IMC 551 — Podcast Production & Promotion.
1 section
IMC 552 — Personal Branding and Digital Portfolio.
1 section
IMC 553 — Content Creation for Digital Marketing.
1 section
IMC 554 — AI in Digital Marketing Communications.
1 section
IMC 593 — Special Topics. 1-
1 section
IMC 595 — Independent Study. 1-
1 section
IMC 610 — Introduction to Integrated Marketing Communications.
1 section
IMC 611 — Marketing Research and Analysis.
1 section
IMC 612 — Audience Insight.
1 section
IMC 613 — Brand Equity Management.
1 section
IMC 640 — Introduction to Digital Marketing Communication.
1 section
IMC 693 — Special Topics. 1-
1 section
IMC 693W — Special Topics. 1-
1 section
IMC 695 — Independent Study. 1-
1 section

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