IMC 549

Brand Evolution Strategy.

West Virginia University · UGRD · Fall 2026

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PR: IMC 410 or IMC 610 . This course explores strategies and tactics that are used to help brands innovate to compete within their marketplace. Students examine disruption and disruptive technologies, changing consumer demands, internal and external pressures from startups, talent erosion and changing market dynamics.

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Class #west_virginia_university-2009Fall 2026UGRD3 credits
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