IMC 533

Entrepreneurship in Integrated Marketing Communication.

West Virginia University · UGRD · Fall 2026

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PR: IMC 410 or IMC 610 . This course explores what it takes to be a successful integrated marketing communications entrepreneur. Students learn how to assess risk, raise capital, position a new entity, organize, and generate and maintain sales.

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Class #west_virginia_university-1994Fall 2026UGRD3 credits
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