IMC 516
Direct & Digital Marketing.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
PR: IMC 410 or IMC 610 . This course examines direct and digital marketing from an IMC perspective. Students explore database marketing, direct marketing message strategies across multiple media, direct and interactive marketing metrics, and the role of direct and interactive marketing in IMC campaign planning.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #west_virginia_university-1977Fall 2026UGRD3 credits
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