IMC 522
Multicultural Marketing.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
PR: IMC 410 or IMC 610 . This course explores culture and the diverse marketplace in the United States and globally. Students focus on understanding racial and ethnic groups, and how brands must engage different groups in appropriate and authentic ways through integrated marketing communications.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #west_virginia_university-1983Fall 2026UGRD3 credits
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