IMC 518
Public Relations Concepts and Strategy.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
PR: IMC 410 or IMC 610 . This course explores the capabilities of incorporating public relations within an integrated marketing communications approach. Students learn about leveraging earned media, determination of key publics, the legal and ethical responsibilities of PR practitioners, and emerging trends in the industry.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #west_virginia_university-1979Fall 2026UGRD3 credits
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