IMC 548

Executive Communication & Leadership.

West Virginia University · UGRD · Fall 2026

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PR: IMC 410 or IMC 610 . This course examines the principles of executive communication and leadership within an integrated marketing communications framework. Students explore implications for executive messaging in terms of an organization's media relations, crisis communication strategy, and social media.

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Class #west_virginia_university-2008Fall 2026UGRD3 credits
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