IMC 612
Audience Insight.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
PR: IMC 610 . Provides an in-depth look at consumer behavior and its role in IMC. Examines consumer behavior in terms of internal influences, external influences, the consumer decision-making process, and consumers and culture. Students also learn ethnographic research.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #west_virginia_university-2019Fall 2026UGRD3 credits
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