IMC 523

Global Brand Communication.

West Virginia University · UGRD · Fall 2026

1 section

Catalog description

PR: IMC 410 or IMC 610 . This course examines key strategies needed to develop strong global brands. Students address the importance of understanding local culture in communication and positioning, and explore emerging issues in brand globalization.

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Class #west_virginia_university-1984Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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