IMC 527

Healthcare Marketing.

West Virginia University · UGRD · Fall 2026

1 section

Catalog description

PR: IMC 410 or IMC 610 . This course explores integrated marketing communication planning for the healthcare industry. Students learn the types of health communication initiatives, theories of health behavior change, issues in design and evaluation of healthcare marketing campaigns.

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Class #west_virginia_university-1988Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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