IMC 613
Brand Equity Management.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
PR: IMC 610 . Explores strategic and creative decisions to manage, build, and measure brands. Brand management issues investigated include consumer perceptions, competitive analysis, new product development, crafting communication messages, crisis management, and development of marketing programs.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #west_virginia_university-2020Fall 2026UGRD3 credits
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