IMC 215

Principles of Integrated Marketing Communications (IMC).

West Virginia University · UGRD · Fall 2026

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PR: Undergraduate IMC majors only. An introduction to the foundations of integrated marketing communications (IMC) with an emphasis on the promotional components (advertising and public relations) as well as the marketing functions of the IMC planning process.

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Class #west_virginia_university-2682Fall 2026UGRD3 credits
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