IMC 538

Public Affairs.

West Virginia University · UGRD · Fall 2026

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PR: IMC 410 or IMC 610 . This course explores ways to leverage public policy relationships and strategic partners to enhance an organization's brand and marketing strategy. Students examine case studies and industry trends to examine how government entities utilize public relations strategies and tactics.

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Class #west_virginia_university-1999Fall 2026UGRD3 credits
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