IMC 511
Marketing Research and Analysis.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
PR: IMC 410 or IMC 610 . This course combines secondary and primary research design to examine the role(s) of marketing research within an IMC campaign. Students learn to identify research problems, craft research objectives, and select appropriate qualitative and quantitative methodologies to develop an effective research strategy and analysis.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #west_virginia_university-1972Fall 2026UGRD3 credits
- Days & times
- No scheduled meeting time
- Meeting dates
- —
- Location
- —
- Instructor
- Staff
Class numbers and section codes come from the registrar.
Spot missing or incorrect course data?