IMC 542

Web Metrics and Search Engine Optimization.

West Virginia University · UGRD · Fall 2026

1 section

Catalog description

PR: IMC 410 or IMC 440 or IMC 610 or IMC 640 . This course examines how marketers strategically gather online information to measure traffic, engagement and potential impact on ROI. Students explore search engine optimization (SEO) and social media optimization (SMO) strategies used to build a presence for clients.

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Class #west_virginia_university-2002Fall 2026UGRD3 credits

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Instructor: Staff

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