IMC 531

Crisis Communication.

West Virginia University · UGRD · Fall 2026

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PR: IMC 410 or IMC 610 . This course examines how integrated marketing communications professionals address crises, both proactively and reactively. Students explore case studies and current events to prepare them to respond to the myriad of potential crisis situations that today's organizations and individuals encounter.

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Class #west_virginia_university-1992Fall 2026UGRD3 credits
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