IMC 611
Marketing Research and Analysis.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
PR: IMC 610 . Examines the role of marketing research within an IMC campaign. Students learn to identify research problems and select appropriate quantitative and qualitative designs to address them. They will examine sampling, questionnaire design, data processing and how to communicate research needs and results.
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001
Availability not recently verifiedClass #west_virginia_university-2018Fall 2026UGRD3 credits
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