IMC 530

Sports Marketing.

West Virginia University · UGRD · Fall 2026

1 section

Catalog description

PR: IMC 410 or IMC 610 . This course explores integrated marketing communications within the sports industry. Students analyze the field's key differentiators, including consumers (fans and participants), endorsements, sponsorships, and consumption and usage patterns.

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Class #west_virginia_university-1991Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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