IMC 514

Integrated Marketing Communication Media Analysis.

West Virginia University · UGRD · Fall 2026

1 section

Catalog description

PR: IMC 410 or IMC 610 . This course explores the role of media analysis and planning in integrated marketing communications. Students review basic terminology, media math and how to allocate resources during media planning.

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Class #west_virginia_university-1975Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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