IMC 515
Creative Strategy and Execution.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
PR: IMC 410 or IMC 610 . This course explores the creative process and how it influences integrated marketing communications strategy. Students employ techniques to refine their own creativity to empower them to actively participate in the design aspects of IMC campaign planning.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #west_virginia_university-1976Fall 2026UGRD3 credits
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