IMC 547

Higher Education Marketing.

West Virginia University · UGRD · Fall 2026

1 section

Catalog description

PR: IMC 410 or IMC 610 . This course examines the role of integrated marketing communications in an ever-increasingly competitive American higher education landscape. Students explore the role of market analysis, audience segmentation, value messaging, marketing mix, budget and ROI assessment on higher education marketing initiatives.

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Class #west_virginia_university-2007Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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