IMC 537
Internal Brand Communication.
West Virginia University · UGRD · Fall 2026
1 section
Catalog description
PR: IMC 410 or IMC 610 . This course explores the role that internal communications can play in a company's integrated marketing communications framework. Students examine internal communication strategies and implementation, the use of consistent messaging, and company-to-employee crisis communication.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #west_virginia_university-1998Fall 2026UGRD3 credits
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