MKTG courses
78 courses · University of Pennsylvania · Fall 2026
- MKTG 0001 — Viral Marketing1 section
- MKTG 0002 — Consumer Behavior1 section
- MKTG 0003 — The Art and Science of Influence1 section
- MKTG 0004 — Principles of Advertising1 section
- MKTG 0005 — Behind the Screens: Unlocking Social Media Analytics1 section
- MKTG 1010 — Introduction to Marketing1 section
- MKTG 1018 — Introduction to Marketing1 section
- MKTG 2110 — Consumer Behavior1 section
- MKTG 2120 — Data and Analysis for Marketing Decisions1 section
- MKTG 2250 — Principles of Retailing1 section
- MKTG 2270 — Analytics and AI in Digital Marketing and Social Media1 section
- MKTG 2340 — Augmented Creativity1 section
- MKTG 2370 — Applied Neuroscience for Business Decisions1 section
- MKTG 2380 — Consumer Neuroscience1 section
- MKTG 2390 — Visual Marketing1 section
- MKTG 2470 — Marketing Strategy for Technology Platforms1 section
- MKTG 2520 — Marketing Analytics1 section
- MKTG 2540 — Pricing Policy1 section
- MKTG 2650 — Principles of Advertising1 section
- MKTG 2680 — Contagious: How Things Catch On1 section
- MKTG 2770 — Marketing Strategy1 section
- MKTG 2780 — Strategic Brand Management1 section
- MKTG 2790 — AI in Our Lives: The Behavioral Science of Autonomous Technology1 section
- MKTG 2880 — Pricing Strategies1 section
- MKTG 3060 — Retail Merchandising (Center Special Topic)1 section
- MKTG 3090 — Experiments for Business Decision Making (Center Special Topic)1 section
- MKTG 3530 — Special Topics1 section
- MKTG 3540 — Special Topics1 section
- MKTG 3990 — Independent Study1 section
- MKTG 4010 — Marketing Analytics Capstone: Learning by Doing1 section
- MKTG 4710 — Models for Marketing Strategy1 section
- MKTG 4760 — Applied Probability Models in Marketing1 section
- MKTG 6110 — Marketing Management1 section
- MKTG 6120 — Dynamic Marketing Strategy1 section
- MKTG 6130 — Strategic Marketing Simulation1 section
- MKTG 7110 — Consumer Behavior1 section
- MKTG 7120 — Data and Analysis for Marketing Decisions1 section
- MKTG 7250 — Principles of Retailing1 section
- MKTG 7270 — Analytics and AI in Digital Marketing and Social Media1 section
- MKTG 7340 — Augmented Creativity1 section
- MKTG 7370 — Applied Neuroscience for Business Decisions1 section
- MKTG 7380 — Consumer Neuroscience1 section
- MKTG 7390 — Visual Marketing1 section
- MKTG 7470 — Marketing Strategy for Technology Platforms1 section
- MKTG 7520 — Marketing Analytics1 section
- MKTG 7540 — Pricing Policy1 section
- MKTG 7680 — Contagious: How Things Catch On1 section
- MKTG 7710 — Models for Marketing Strategy1 section
- MKTG 7760 — Applied Probability Models in Marketing1 section
- MKTG 7770 — Marketing Strategy1 section
- MKTG 7780 — Strategic Brand Management1 section
- MKTG 7790 — AI in Our Lives: The Behavioral Science of Autonomous Technology1 section
- MKTG 8060 — Retail Merchandising (Center Special Topic)1 section
- MKTG 8090 — Experiments for Business Decision Making (Center Special Topic)1 section
- MKTG 8900 — Advanced Study Project (ASP)1 section
- MKTG 8950 — Global Business Week1 section
- MKTG 8960 — Global Modular Course1 section
- MKTG 8970 — Advanced Study: Luxury Branding and Retailing - Bringing it into the 21st Century1 section
- MKTG 8990 — Independent Study1 section
- MKTG 9400 — Measurement and Data Analysis in Marketing - Part A1 section
- MKTG 9410 — Measurement and Data Analysis in Marketing - Part B1 section
- MKTG 9420 — Research Methods in Marketing - Part A1 section
- MKTG 9430 — Research Methods in Marketing - Part B1 section
- MKTG 9500 — Judgment and Decision Making Perspectives on Consumer Behavior - Part A1 section
- MKTG 9510 — Judgment and Decision Making Perspectives on Consumer Behavior - Part B1 section
- MKTG 9520 — Contemporary Topics in Consumer Research - Part A1 section
- MKTG 9530 — Contemporary Topics in Consumer Research - Part B1 section
- MKTG 9540 — Economic/OR Models of Marketing - Part A1 section
- MKTG 9550 — Economic/OR Models of Marketing - Part B1 section
- MKTG 9560 — Empirical Models in Marketing - Part A1 section
- MKTG 9570 — Empirical Models in Marketing - Part B1 section
- MKTG 9710 — Advanced Topics in Marketing - Part A1 section
- MKTG 9720 — Advanced Topics in Marketing - Part B1 section
- MKTG 9730 — Research Seminar in Marketing - Part A1 section
- MKTG 9740 — Research Seminar in Marketing - Part B1 section
- MKTG 9900 — Master's Thesis1 section
- MKTG 9950 — Dissertation1 section
- MKTG 9999 — Supervised Independent Study1 section
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