MKTG 7540

Pricing Policy

University of Pennsylvania · UGRD · Fall 2026

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The course provides a systematic presentation of the factors to be considered when setting price, and shows how pricing alternatives are developed. Analytical methods are developed and new approaches are explored for solving pricing decisions.

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Class #pennsylvania_2-MKTG7540Fall 2026UGRD0.5 credits
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MKTG 7540 · Pricing Policy — University of Pennsylvania