MKTG 2650

Principles of Advertising

University of Pennsylvania · UGRD · Fall 2026

1 section

Catalog description

This course focuses on advertising via all media - print, digital, video, TV, Internet, etc. Emphasis is placed on understanding the communication development process and consumer behavior (psychology), the measurement and evaluation of advertising effects, and developing appropriate media plans.

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Class #pennsylvania_2-MKTG2650Fall 2026UGRD1 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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