MKTG 9510

Judgment and Decision Making Perspectives on Consumer Behavior - Part B

University of Pennsylvania · UGRD · Fall 2026

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The purpose of this course is to build off MKTG 950, "Judgment and Decision Making Perspectives on Consumer Behavior - Part A" with a more specialized focus that will vary from year to year. This course is intended for those interested in deepening their study of Judgment and Decision Making beyond the basics.

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Class #pennsylvania_2-MKTG9510Fall 2026UGRD0.5 credits
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