MKTG 2110
Consumer Behavior
University of Pennsylvania · UGRD · Fall 2026
1 section
Catalog description
This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #pennsylvania_2-MKTG2110Fall 2026UGRD1 credits
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