Social Media and E-Commerce    3 s.h

Catalog description

Businesses rely on social media, digital platforms, and e-commerce to reach customers, build relationships, and create value. This course examines how organizations attract, engage, and convert connected customers through content, customer experience design, social media strategy, and search engine optimization (SEO). Students learn these practices from a managerial perspective, including how to develop insights and make recommendations. Industry-recognized certifications are incorporated to strengthen career readiness. Prereq.: MGT 3725 OR MKTG 3703 , 2.5 GPA.