Marketing of Hospitality Services. ((3 Credits))

Catalog description

Prerequisite(s): MKTG 2200G and University Advanced Standing Provides basic knowledge and practical experience which will enable students to develop strategic marketing plans for hotel/motel properties. Focuses on practical sales techniques, proven approaches to selling to targeted markets, and advertising's role in sales. Includes lecture, role play, case studies, simulations and projects. Lab access fee of $13 for computers applies.