Applied Revenue Management

Catalog description

Revenue management is the process of offering the right product to the right customer at the right time for the right price. Revenue Management is critical to the hospitality industry due to the perishable nature of a service based product. The fundamental principles and concepts of revenue management that we will cover in this course are capacity management, duration control, demand and revenue forecasting, discounting, overbooking practices, displacement analysis, channel management, and pricing execution.