Hospitality Analytics

Catalog description

This course introduces students to the application of statistical tools and software in the analysis and management of hospitality operations. The hospitality and related service industries are among the most data-intensive industries and this course prepares students to identify, collect, visualize, analyze and ultimately interpret data in support of organizational decision-making. At the end of this course, students will be able to apply data analytic methods in improving industry revenues, optimizing and managing marketing programs, and in human capital management.