Convention and Event Management

Catalog description

This class provides the student an opportunity to explore the function of a convention from the point of view of the convention center manager. Consideration is given to various methods used to sell a location to an event planner and the servicing of large groups. Students also examine the various ways to evaluate floor and meeting space as to profitability and quality related to the goals and objectives of the client. Various forms of business are ranked and the ability of one convention to enhance a second are considered in the decision making process. Finally codes, regulations, and licensing considerations are explored.