Advanced Lodging Operations and Revenue Management

Catalog description

This course surpasses traditional lodging operations and management, equipping students with the skills to manage contemporary lodging operations through technological innovation, and data-centric strategies. In addition to providing an overview of ownership models, the hotel guest cycle, market segmentation, and organizational structures, this course emphasizes the use of qualitative approaches and the utilization of big data and analytics. These tools empower students to craft strategic solutions that optimize hotel operations, maximize revenue generation, and ultimately enhance customer satisfaction to unprecedented levels.