Digital Transformation in Service Innovation

Catalog description

This course examines how digital transformation is reshaping the hospitality and service industries. Students explore emerging technologies—including AI, robotics, IoT, blockchain, AR/VR, and analytics—and their implications for guest experience, workforce dynamics, and strategic decision-making. Through case studies and applied projects, students will critically assess opportunities and challenges of digital adoption, develop strategies for digital integration, and evaluate impacts on efficiency, agility, sustainability, cybersecurity readiness, and value creation across service enterprises.