Event Design and Production

Catalog description

Events play an ever-growing role for individuals, organizations and communities or places/destinations at country, state, city levels. These entities stage a variety of events from birthdays, weddings, and festivals to conventions, trade expos and Olympics. This course examines unique design approaches and requirements of different personal, organizational and community events. Design knowledge and skills are a necessary to plan, execute and evaluate any type of event in an ever-changing industry. To respond to this complex demand, contemporary event planners must know how to interlink the process of purpose, people, and place (or venue) in diverse settings. This course incorporates venues and venue considerations into the design of events. Successful event production involves linking an event concept to design considerations such as entertainment, décor, audio systems, visualization, lighting systems, set design, tenting, and technical resources, are also addressed in this course. Beyond traditional event design and production, this course also focuses on broad skillsets such as experience personalization, social media platforms, chatbots, artificial intelligence, virtual reality, and augmented reality.