HTM 26200
Festivals And Special Events
Purdue University Northwest · UGRD · Fall 2026
Catalog description
This course offers a comprehensive overview of the theory and procedures associated with the coordination of festivals and special events. Essential topics will include the conceptualization, planning, coordination, sponsorship, marketing, funding, staffing, legal issues, and assessment of festivals and special events. Students will gain hands-on experience by volunteering to work a minimum of six hours to set up, help coordinate, or tear down a large scale festival or special event. Typically offered Fall Spring. Course Learning Outcomes 1. Classify the types and purpose of festivals and special events. 2. Compare and contrast traditional events and meetings to festivals and special events. 3. Develop a basic understanding of the size and scope and the employment potential of festivals and special events. 4. Describe the key steps necessary to plan, manage, staff, organize, and assess the stated objectives of a festival or special event. 5. Knowledge of economic, financial, and accounting principles and practices of festivals and special events. 6. Apply the principles of sustainability to festivals and special events. 7. Read relevant research and apply it to festival and special events management. 8. Differentiate between ethical and non-ethical business practices. View Class Schedule
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