MGMT 9703

Qualitative Methods

University of Pennsylvania · UGRD · Fall 2026

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This course is designed to provide students with an understanding of the methodological approaches we commonly think of as qualitative, with special emphasis on ethnography (in-person and digital), semi-structured interviews, case studies, content analysis, and mixed-methods research. The course will cover the basic techniques for collecting, interpreting, and analyzing qualitative (i.e. non-numerical) data. Students will expected to collect and analyze data about a topic of their choosing.

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Class #pennsylvania_2-MGMT9703Fall 2026UGRD0.5 credits
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