Business Model Innovation Strategy

Catalog description

The purpose of this course is to provide senior managers, executives, consultants, investors, and entrepreneurs with a toolkit to understand how to formulate successful strategies in highly uncertain and dynamic environments. Firms in dynamic environments face substantial technological change, rapidly evolving competitive threats, and uncertainty around customer needs and demands. This course provides a set of frameworks and theories which provide clarity and perspective to otherwise difficult and complex business decisions. The course will address critical questions for managers of all types of firms facing complex and dynamic environments, such as: • How do I understand if I am at risk of being disrupted, and what can I do about it? • How can I create a successful strategy in new markets? • What do my customers actually want? • What does a good business model look like? • How might new technologies impact my business and business model? • How should I think about growth and profitability when building a new business? We begin the course by diving head-first into one of the most widely discussed yet widely misunderstood business theories of the past 30 years – disruptive innovation. We will examine the two dominant types of disruption—low-end disruption and new market disruption—and seek to understand the unique characteristics and conditions which give rise to each. We will then explore a variety of perspectives related to disruptive innovation—what type of strategy to apply when approaching new markets, how to make profitability vs. growth trade-offs, how to think about the nature of an industry’s technology evolution, and how to consider specific demand-side factors which impact which products gain traction in both new and existing markets.