Global Management of Digital Businesses

Catalog description

Digital businesses enable users to communicate, interact, share, and engage in transactions. They enable individuals to shop, work, play, and learn, and they offer companies new ways of organizing their value chains, reaching customers, collecting and analyzing information, and creating value. This half-semester, 0.5-cu class deals with the international expansion of businesses through the use of digital technologies. The focus is on the tension between the eminent scalability facilitated by digital technologies and the ruggedness of the international landscape, shaped as it is by demographics, consumer preferences, culture, regulatory structures, and network effects operating at the local, national, regional, and global levels. The class covers both companies launched as digital businesses and traditional companies undergoing a digital transformation. Topics include industry dynamics, the impact of network effects, the sequence of foreign market entry, regulatory risk, strategic interaction, and global versus local strategies for both new digital businesses and established firms undergoing digital transformation. While there are no specific requirements, knowledge of the fundamental concepts of competitive strategy and global strategy is essential to follow this class. Students will learn through interactive class discussions, team-based exercises, and self-made short videos to pitch novel new ideas about digital businesses.