Business Strategy

Catalog description

This course introduces concepts and analytical techniques for creating sustainable advantage in challenging competitive environments. Students examine strategic decisions faced by managers responsible for the performance of a firm or business unit, who must diagnose the basis for current results, identify internal and external changes likely to threaten the firm’s position or create opportunities, and formulate and implement strategies to compete successfully. Through readings, case-based discussions, and theory, the course develops students’ ability to analyze competitive environments, evaluate the strengths and limitations of firms, and make strategic choices at both the business and corporate levels. Special emphasis is placed on first-order forces shaping competition, including advances in artificial intelligence, platform-based business models, and rapid innovation in science- and technology-intensive industries. A solid understanding of strategy is essential not only for top managers, but also for external consultants, financial analysts, and capital allocators responsible for valuing and growing firms.