Principles of Entrepreneurial Management

Catalog description

Principles of Entrepreneurial Management is designed to provide students with an undergraduate-level entrepreneurship and innovation curriculum to prepare them for real-world entrepreneurial ventures. This course provides a foundational understanding of entrepreneurship, exploring the essential skills, mindset, and knowledge needed to start and grow a successful business. Topics includes idea generation, business planning, financing, marketing, and management. Learning activities include a mix of readings, discussions, and analysis of case studies on entrepreneurial decision-making. As an undergraduate-level class, I am expecting this to be a discussion-based class. That means that students will read and master core concepts on their own, so that we can devote most of our class time to discussion, synthesis, and applications/case studies that shed light on the problems, prospects and practical applications of entrepreneurship and venture creation. Please note that this 0.5 CU course does not fulfil the Wharton MGMT 1010 requirement