Entertainment Business Capstone: Revenue, Technology, and Strategy

Catalog description

Using a strategic management perspective on establishing and maintaining resilient arts organizations. The focus is on understanding the development and application of management strategies and tactics for arts organizations competing for a share of the audience and patron discretionary spending in a complex, dynamic competitive landscape. The course materials consist of case studies of actual organizations in New York City and other metropolitan areas that are dealing with the challenges of new technologies, limited resources, and engaging with audiences and communities in new ways. Thus, this capstone seminar provides a unique opportunity for students to translate their academic learning to professional practice while making connections with potential employers and future colleagues. Students will engage in hands-on professional work and have the opportunity to focus their project work on their own interests. Program Director approval required.