Arts and Entertainment Management

Catalog description

Prepares future leaders for a range of managerial careers and opportunities in arts and entertainment. The course takes a managerial perspective (e.g. a producer, agent, art director) and focuses on how to build value, obtain and manage resources in creative industries, and how to position one's organization and offerings in the inherently uncertain and unpredictable marketplace of cultural experience. Practicing professionals in these industries will make guest lecture appearances throughout the semester.