Topic: Special Topics in Management: Managing Concert Touring and Promotion

Catalog description

The course "Managing Concert Touring and Promotion" provides an in-depth study of the live entertainment business and the importance of the industry as it relates to artist income and career longevity. Focusing on the business of concert touring, the course outlines the business models of talent buyers, agents, managers, and industry professionals and the respective role each plays in producing and promoting successful live music events.