Management in the Business of Performing Arts

Catalog description

The performing arts industry offers a multi-billion business. This survey course will introduce the students to the landscape of the business of performing arts. The course will help students develop practical skills for management including from understanding the roles of managers & other players in the organization, audience engagement and development, contract, deals & financial statements analysis, issues associated with performing arts organizations, to developing strategies to cope with emerging trends. This course will examine the industry’s ecosystem including the role of management in handling its managers and artists, how contracts with union and artists are assessed, how music copyrights are inspected, and how radical changes in trends are affected its internal and external environments.