New Venture Creation for the Arts and Entertainment Industry

Catalog description

This course examines the nature and environment of entrepreneurship within the Arts and Entertainment industry. Students learn to recognize and develop opportunities to create new ventures by analyzing the strategies employed by practicing entrepreneurs operating with many areas of the arts and entertainment field. These may include: film production studios, record labels, one-person shows, comedy clubs, comedy troupes, podcasts, radio shows, opera productions, ateliers, art exhibitions, and one-act-plays. Particular attention is given to the criteria successful entrepreneurs use in assessing the feasibility of new venture ideas and opportunities.