Hospitality Sales & Marketing

Catalog description

This course will focus on and define the role of marketing and sales in the hotel industry and the significant importance of a marketing planning in which we unify efforts to attain budgeted sales goals. Emphasis on sales and communication, identifying the components of successful salesmanship through pre-presentation planning and preparation. Concentrates on advertising and public relations, a supplement to the sales efforts, types of advertising and strategies most commonly used. Includes catering and meeting room's sales and its role in marketing and sales.