Consumer Behavior in Fashion

Catalog description

3 Lecture Hour(s) 0 Lab Hour(s) This course is the study of how the consumer’s world is influenced by the actions of fashion marketers and how fashion marketers are influenced by consumers. Marketing and consumer behavior theories and concepts as they apply to fashion will be discussed. Results of research studies will be used to illustrate marketing and consumer behavior theories and concepts. Students will gain an understanding of how fashion shapes the everyday world of consumers.