Introduction to Market Analysis

Catalog description

Understanding how hotel hospitality properties compete for customers and revenue is critical to business success. Unlike office building or shopping centers with multi-year leases, hotels compete for customers every night. Further, hotels differentiate themselves on the basis of quality, style, service, and other factors. This course will examine in detail how markets attract visitors and how compete for those visitors and their travel dollars. The course will end with an introduction to modeling operating revenues and expenses.