Marketing and Event Technologies

Catalog description

In this course, students gain an in-depth understanding of the latest applications of technology in hospitality, travel, and events marketing and management and how they can be used to synthesize data and insights, automate processes and facilitate decisionmaking. The course builds skills and practical knowledge that are necessary to operate a tech-enabled business. The course emphasizes hands-on learning and exposes students to technology solutions used to manage customer’s journey and back office processes and data.